Like turning on an old computer you forgot about, everything in there is just like you left it.. pictures left on the desktop, joke meant to send to a friend, -to do list left unfinished.
To everyone still here, DEFSF.com is clearing out the cobwebs, putting on a new layer of paint and looking to start the hard drives whirring once again. It’s taken a good many years to have technology catch up to what I wanted to do with the site (to make things easy to process) and maybe a good many years trying to get up to speed with how I could approach it, but I think the original idea for DEFSF and the passion for techno in this scene is still with me, which is what’s driving me to write this here today.
It’s the idea that if we could come together, trying to find new music and gaining mutual support would be that much easier.. even if it were done on a virtual scale in the form of a website.. One could argue,
“Well that’s what Beatport, social media and magazines are all about.”
True, but they don’t make it easy. Trying to find someone outside your regular circle of friends is near impossible on Facebook and keeping tabs on all of them has been trimmed infuriatingly by edgerank. Trying to find new music that doesn’t suck at beatport takes hours, and due to corporate takeover, most people are over that site by now. Getting reviews on musicians via one person’s word or a person who’s supposed to be all that in the eyes of a magazine, sometimes might leave you puzzled, saying,
“I guess this artist is forward thinking..[scratching head].”
That’s the direction I think DEFSF is going in. Basically it’s a site that sits outside magazines, Beatport, soundcloud, personal webpages, and the like, to function as a click through function on the web. Oh you’re interested to know who’s doing things and what’s happening in Oakland, Portland, or Vancouver? Just click a category, a few tags and listen to some tunes. If you find someone who’s doing what you like, follow their Soundcloud, be their Facebook friend, check their charts on Beatport or see their resident advisor page… -get their page more likes and make them feel pozzy about putting in the long hours to create music that they love. Basically that’s the sum and substance of DEFSF.com to date. To share in the passion for creating and loving some ill bangin’ tunes.
Over the last few years there’s been a dramatic shift in the scene.. from being a DJ centric culture to a studio centric culture. Seems everyone out here has holed up and poured out their tracks from ableton and amassed stockpiles of gear (apparently waiting to make some serious noise), and on top of that, more and more parties are happening in the scene .. Now fueled by that co-creative drive, DEFSF is here (for better or worse) to give an option to people looking for new music, to see what’s here on the West Coast and give people who live here and share the love of techno a level playing field, and more importantly, share good music, easily and freely.
DEFSF still has a lot of work to put in on the site. I hope you can be there as it continues to grow.
2016.10.30 New content profile for Subversive up and running.. others under way. New event forthcoming Featuring Kafka and Subversive continuing our mission to unite the West Coast under one soundsystem. DEFSF partner Society Sound to enlist a massive upgrade to their system as Sabina Lu aka VJ Pixelpusher joins the DEFSF team as the visual component.
2015.5.17 Content profiles creeping onward. In recent news, Roman Zawodny due to move to Portland. Midwest Promoter Tanya Leigh Norman has made the jump from Minneapolis to LA. DEFSF’s first multicity party is coming on strong in June thanks to a collab with 7th Sun Vancouver.
2015.12.14 Recent party Integrated 12.12.15 has been a resounding smash success. DEFSF will be on a minor hiatus from throwing events in the near future but will be continue to update the site as usual with more profiles from the many talented people here on the West Coast. In addition, DEFSF is pleased to announce that our original designer Node One will be returning to add his particular flavor back into our visual aesthetic.
2015.7.18 More SEO functionality added to the site. Site Submitted to DMOZ and awaiting confirmation.
2015.7.14 More SEO ranking mysticism flung towards Google’s bots.
2015.7.13 More profiles added and interview content in the last few months. New G+ page added.. if you’re into that kind of thing.
2015.5.26 Full mobile and tablet support enabled.
2015.5.25 Player added and updated to all profiles.
2015.5.22 New player rolled out on select profiles at present. Audio content conversion, including updated id3 tags and album art to be implemented in coming weeks. New profile added for E.B.E.
2015.5.17 FAQ page updated. Contact page updated and form initiated. Audio player still in testing.
2015.5.14 New audio player testing. CDN added. New links added and updated. Labels page in progress.
2015.4.25 New artist content continues to grow. Links page revamped, updated and working.
2015.4.6 New artist content added to front page.
2015.4.5 Social media updated.
2015.4.3 New site design implemented.
2015.3.26 Media server now initiated. Ready for streaming Audio.
2011.5.5 Milkplant get’s interviewed. Catch the article here:: Milkplant
2011. 2.25 New design added to site. Clean, MNML and text based.
2010.12.10 META::: party goes off as a major success. Adam Beyer is right. Techno does “sound best in a warehouse”
2010.8.3: New directions of change. Smaller one off parties (http://www.defsf.com/events/kaos-8-7-10/) and pod casts are in the works as well as interviews with your local scene heads.
2010.4.2: Twitter page is live: http://twitter.com/defsf in addition as http://www.myspace.com/defsf keeps chugging along.
2010.3.24: Forth coming event: ||5.14.10 | DEF presents Integrated | feat. Joey Beltram|| I think if you like techno, you should at least stop by. Or better yet, buy a presale and we’ll see you there!